I just followed the example here on the hugo docs to set up the simple books demo, but I intend to use this new feature to build out some great new dynamic content for content marketing purposes, such as lists of top products.
I use Hugo a lot for my web development work, and I think it is pretty great. The one problem with it for many non-technical people I work with is that there is no CMS feature, they want a website administration page where they can do the usual.
For example the first jpg image in the current directory starting with the word feature.